With the "need it now" culture taking over the world, mobile ordering and curbside pickup has become the new norm in the restaurant, grocery and retail industry. And it's only going to take off even more over the next few years.
According to Crone Consulting, in five years, “half of all sales at quick-service chains will be placed digitally before the customer ever steps foot on the premises”.
To keep up with the incoming surge of mobile orders and curbside pickups, businesses all around the country are ramping up its features to improve and enhance the experience for customers. That includes giant companies like McDonald's, Target, CVS and Target, as well as a lot of mom and pop shops.
And it's for good reason because not only will implementing/improving your curbside pickup service meet customer expectations but it'll also mean more business and more money for businesses, per Business News Daily:
- Business Insider reports that Taco Bell’s mobile order tickets are 30 percent higher than its in-store sales.
- The National Restaurant Association’s 2016 State of the Industry report shows that 63 percent of smartphone users place takeout or delivery orders using their phones. However, only 37 percent of restaurants offer mobile ordering, with chains and franchises four times more likely to offer mobile order-ahead apps than independently owned establishments. Industry experts expect the demand for mobile order-ahead to rise, estimating a 57 percent increase in these sales over a five-year period, reaching $38 billion by 2020, according to Business Insider.
- Industry experts expect the demand for mobile order-ahead to rise, estimating a 57 percent increase in these sales over a five-year period, reaching $38 billion by 2020, according to Business Insider.
- Order-ahead aggregators, such as Grubhub and Yelp’s Eat24, are mobile app platforms that work with many restaurants, giving customers the ability to find multiple order-ahead and delivery restaurants from a single app.
So, with the curbside pickup craze starting up, question is, is your business ready for it?
Mobile ordering apps are the first step. Creating and developing an individual app for a business can be both expensive and a headache. That's why so many smaller businesses use Order-Ahead aggregators to handle the ordering.
However, that's not all it takes to have a successful mobile ordering and curbside pickup service.
Appearance matters in everything and it matters with curbside pickup even more. Some businesses go with the cheaper, less professional looking signage for its pickup parking spots, which normally consists of a bucket of cement with a steel post sticking out of it.
But if you're looking to give your business a better look, give your customers more guidance and make your employees lives much easier while finding the correct vehicles, our portable plastic sign bases are the perfect fit!
For more information on our Pyramid Sign Bases or any of our other products that could enhance your mobile ordering curbside pickup services, contact us today.